“I’m ready this time. This is it. This time will be different. Forget every other attempt at detoxing, keto-dieting, intermittent fasting, supplements and signing up for the 30 day challenge at the local spin studio because as soon as Halloween is over, it’s daily running and no snacks, no alcohol and no sugar. By Christmas, the weight will be down 10 lbs on that scale and it’ll motivate permanent change”. Sound familiar?